Who would be the audience for your media product?

Filed under by Emma Phillips on 06:55


Deciding on a target audience was key to the success of our thriller opening, as we needed to make it both appealing and suitable for a specific range of people. The age group we decided to aim our thriller at was 15, as we believe it allowed us to contain typical conventions of thriller films without limiting who our film could be showed to too much. Referring to the BBFC aged 15 certificate helped us to regulate the content of our thriller opening by providing guidelines to abide by. The BBFC states that;



We decided to ask 30 people 1 question about what genre their favourite film was, as well as which genre of film they would chose to watch if they had a choice.



We also produced a questionnaire in order to gain the views and opinions of both peers and elders, which proved to be very useful when creating our thriller, as it gave use ideas as to what people typically like to see within a thriller. An example of my questionnaire is shown below;

Age: 15+
Gender: Male and Female
Other Media Products Consumed: CD’s, television, films and magazines

By conducting the questionnaire we were able to realise that the most popular type of thriller within the age group of 15+ was psychological, which greatly influenced our decision to create a successful thriller. Asking the audience to state their favourite thriller and a memorable moment from it allowed us to gain ideas about how to incorporate similar events within our thriller, but still by making it our own. The most anticipated factor looked for within a thriller was most commonly, crime; therefore we knew instantly what kind of narrative we needed to please a wide area of our audience.

A typical example of our audience;

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